Public Relations and Customer Satisfaction Data
Imagine you are in charge of public relations for a small business firm or organization (what this business or organization does is up to you). Compose a short letter to a local business bureau explaining a new, somewhat controversial program or service your company is offering (Have fun with this, but keep it G-rated). Remember your demographic groups from last week’s assignment. You can find models of brief correspondence throughout chapter five (pp. 102-133).
Design a follow-up survey that will allow you to collect customer satisfaction data for your new product or service. Post your survey here and in this week’s discussion forum. You can find a model of a survey on page 68 of the textbook.
