What is your reasoning for accepting a project/ Marketing Management
Using the Internet and the AIU library, conduct research that supports your answers to the following questions:
Assignment Guidelines
Address the following in 3-5 pages:
What are the distinctive differences between a cash approach and a profit approach when choosing a capital project? Explain.
Under some conditions, projects may be accepted even though the financial ratios indicate otherwise.
What is your reasoning for accepting a project with possible negative cash flows? Explain your answer in detail, and provide examples.
Be sure to reference all sources using APA style.
