Research and analyze a company or brand’s use of social media. Marketing Management
Research and analyze a company or brand’s use of social media. In 6-7 double-spaced pages (12 point times new roman font, 1 inch margins including references) . Craft a polished report that demonstrates the ability to understand a business’ use of social media for the following purposes 1. Raise awareness 2. Influence desire 3. Encourage trial ?4. Facilitate purchase 5. Create loyalty Select one of the assigned one of the following companies or brands: Jet Blue Samuel Adams Sephora Tiffany’s Target Carl’s Junior McDonalds Prada American Express Absolut Dove Jell-O Southwest Airlines Chipotle Whole Foods Audi Must analyze the use of the following social media tools: • Facebook • Twitter • Instagram • Pinterest • YouTube The report should include the following sections: Introduction Overall summary of social media use Use of each listed tool Assessment and recommendations
