Research paper on Hilton hotels, analyze their marketing mix.
Paper requirements:
1. Briefly discuss the company or organization to include its history and its products and/or services.
2. The emphasis of the project is the company’s marketing mix. Describe how the company addresses a minimum of five of the following elements, taken from (Marketing Hospitality and Tourism Seventh edition) Chapters 9 – 16 of your text:
Branding strategy
New product development process
Product life-cycle strategies
Internal marketing
Product pricing
Product distribution
Promotion mix
Integrated marketing communications efforts
Advertising
Public relations
Sales promotions
Sales force structure
Direct and online marketing
3. Describe how the company currently operates in each of these areas, and identify areas that are particularly successful as well as areas that need improvement. Students should support all recommendations with relevant research. Projects will be submitted in essay format. Papers should be 5 – 7 pages in length, and formatted according to APA style guidelines. (Remember, page count refers to the body of your paper only, and does not include title page, reference page, etc.) Reference ideas from the textbook (Marketing Hospitality and Tourism Seventh edition) as well as a minimum of three other outside resources.
