Create country attractiveness assessment for an Australian craft brewery which is seeking to expand its business offshore.
Country destination for export of craft beer: Japan
(The company is intending to expand into foreign markets by exporting via a distributor.)
REQUIREMENTS:
-Assess the country risks and market opportunities of the business environment of your chosen country, taking into account the product and its industry context.
-MUST ONLY COVER THESE PARTS:
Part 1: Political environment
Part 2: International cooperation
(It is important to note: your analysis should focus on those aspects of the political environment that are most relevant and useful to your client.)
-Conclusion: Make an assessment as to whether you conclude the country is potentially an attractive market for your client’s craft beer, based on your analysis. You need to make this recommendation clear to your client.
– Use quality, trustworthy data from reputable sources.
Word length: 3000 words excluding references (minimum 2500 words, maximum 3500). Please state the total word count (excluding references) underneath the conclusion to your assignment.
Format: 2.5 cm margins, double spacing, 12 point font, complete reference list. No executive summary is required. Your report should consist of an introduction and conclusion (recommendations), as well as sections on each aspect of the business environment, with appropriate sub-headings.
Reference Style: APA
