1. Review and critically evaluate, based on practitioner and academic knowledge, the 2015/16 Integrated Marketing Communications of a product or service brand known to you.
2. Based on the findings from your analysis (from both a practitioner and academic standpoint), make recommendations for a future Integrated Marketing Communications campaign for that brand.
3. Include an agency brief for creative work for the future campaign for that product or service.
4. Report appendices should include the following:
? Output of a session working creatively on the brief
? Proposed budget and timing plan for the future campaign
Select an unknown but interesting company?This is a biased report on business?use more picture and more attention typesetting
