Rhetorical Analyses (continue/finish),
At the end of your Rhetorical Analysis Essay, copy and paste the URL or website address for your ad (it will begin with http://) so that your readers also can view the
ad.
Successful assignments will:
•be focused on analyzing an advertisement, current or vintage, that’s appropriate for a college-level audience;
•include a thesis statement at the end of the introduction that conveys the overall effectiveness of the chosen ad;
•include details to establish the visual description and context of the ad;
•identify the various ways rhetorical appeals are used;
•be typed and submitted as a Microsoft Word 2010 document (.docx), with 12-point font and APA formatting for margins, title page, running heads, and page numbers
(Please be sure to review the tutorial on formatting an APA paper and title page.);
•be three to four double-spaced pages, not including the title page;
