Sales for the first time hopes to increase sales revenues/ Business Economics
A fashion clothing retail company venturing into online sales for the first time hopes to increase sales revenues overall, but are also concerned that their online sales maybe at the expense of sales in their existing outlets. They are also considering the potential opportunities and risks of entering into relationships with affiliates who may direct potential customers to their website. Discuss the issues facing this company, supporting your answer with appropriate real world examples.
Note: 4 – 5 pages long.
