Sales Proposal
You have been selected to put together a Sales Proposal for selling a high cost and a high involvement product to an organization. The product is X-ray equipment (from Siemens or Philips etc) choose one for healthcare sector such as Hamad Medical Corporation hospital, Doha – Qatar The proposal needs to address the following key issues:
What are you selling (the details of the product)
Who is selling (the details of the selling organization)
Who is buying (the details of the buyer organization)
Identify the needs of the buyer (now and in the future). This is critical as sometimes even buyers are not aware of their needs and hence the needs have to be clearly identified and outlined for them.
The strengths of your organization in satisfying the needs of the buyer (i.e. the strengths of your product and organization and how these will be used in providing an effective solution to the buyer/customer).
Comparison with your main competitor(s) to justify how your solution is better than theirs.
The potential shortcomings of your solution compared to your competitor (i.e. weaknesses of your solution and how these can be eliminated or reduced).
Details of the after sales support and service
