searching marketing SEO audit questions
For the SEO Audit, you will complete a review of the website for your brand. Include in your review and audit detailed report of the steps you took and the results of your audit:https://docs.google.com/spreadsheets/d/1cNsq9ExrkkHwLYemYHekBGpXT9NPLroFwOvZGGeAtcA/edit#gid=9
A. Conduct an SEO audit utilizing 10 items from each of the following tabs: due 3/17
• Accessibility – Yuexin
-Are URLs SEF friendly?
-How does the site (both content and navigation) look/function when you turn off CSS, JavaScript, and cookies?
-Do all of the navigation links work when Javascript is turned off?
-When you view the cached version of the homepage, does all the content show up?
-When you view the cached version of the homepage, are navigation links present?
-When you view the cached version of the homepage, do links show up that aren’t visible on the page?
-Is any content being pulled in with iframes or from an external source?
-Does the site leverage caching well to minimize page load time and reduce HTTP requests?
-Do images have ALT text?
-Are there 404 pages?
#NAME?
Annielytics.com
@AnnieCushing
NOTES ABOUT THIS WORKBOOK
PLEASE DO NOT REQUEST ACCESS TO THIS GDOC. MY COPY IS ALREADY IN YOUR GDOCS AS SOON AS YOU OPEN IT, WHICH IS WHY BOTH GOOGLE DOCS START WITH MY NAME – SO YOU KNOW WHICH IS MINE (WHICH WILL BE UPDATED REGULARLY). IF YOU WANT YOUR OWN COPY TO EDIT, LOG IN AND CHOOSE FILE > MAKE A COPY. I WON’T BE ABLE TO REPLY TO FURTHER REQUESTS TO SHARE THE DOC B/C IT’S GETTING TOO TIME-CONSUMING. THANK YOU FOR YOUR UNDERSTANDING.
This audit list, though thorough, is not exhaustive. If you’d like to suggest a checkpoint or suggest a correction, please email me at annie@annielytics.com.
Want more? You can now buy my site self-guided audit template here. 90+ explainer graphics, boilerplate text explaining all 18 sections, 140 pages, 156 checkpoints.
And my self-guided analytics audit: 146 pages, 45 checkpoints, 6 sections, 84 explainer graphics
If a cell has an orange triangle in the upper-right corner, hover over it to see a comment.
You can sort or order tables by choosing options from the drop-down menu in each heading cell. I tried to make each checkpoint a stand-alone element, so they could be reordered.
I also have a Tools for Marketers Google Doc with an extensive list of tools, which you can use as a complement to this doc.
http://bit.ly/tools-galore
Learn to create sexy, dynamic dashboards using the Google Analytics API.
See Spanish translation
Read more about the fab guy who translated this doc!
