Instructions: Guidelines for Your Senior Design Project
MAC 490
Deadline June 2, 2016
Senior Design Project (MAC 490) is the last important academic work that will mark the completion of your 4-year study in the Department of Communication Studies and Languages in Abu Dhabi University. This is the time for you to showcase your overall knowledge and learning outcomes acquired during the past four years of hard work.
You can start to plan your senior design project at the end of your third or the beginning of your fourth academic year. The topic of your Senior Design Project does not appear in your mind automatically overnight. You will need some time to reflect on all the courses you have taken over the past years and play with a few tentative or immature project topics until you finalize one that both you and your faculty supervisor deem feasible. By this time, you can sit down and think of more details of the project and move to the step of designing and implementing the project. During this process, you should visit your supervisor from time to time if you encounter difficulties or have questions.
Here are some of the possible topics for you, but please do not limit your thoughts on these topics. You should brainstorm with yourself and find the topic you feel most comfortable with to develop into a graduate project.
1. The Perception Of Undergraduate University Student Towards Etisalat Corporation Image
2. The Importance Of Creating A Successful Corporate Identity And Corporate Image For Abu Dhabi Tourism
3. Media Consumption Habits Among Abu Dhabi University (AdU) Students
4. The Use And Acceptance Of Twitter Among ADU Students
5. Media Consumption Habits Of Mobile Users In Abu Dhabi
6. University Students’ Uses And Acceptance Of Social Networking Sites For General Health Information
7. The Effects Of Fast Food Advertising On UAE Children
8. Corporate Advertising: A Case Study Of Dubai Advertisements During Ramadan
9. The Effects Of Fashion Ads On Young Adults
10. The Use Of Celebrity Endorsements In Advertising
11. Analysis Of Mass Media Road Safety Campaign In The UAE
12. The Impact Of Social Media On The Public Relations Practice
13. The Impact Of New Media (Internet) On Public Relations
14. The Practice Of Public Relations Within Selected Organizations In Abu Dhabi, United Arab Emirates
Project Structure
Your project should contain the following sections:
1. Abstract (200-300 words)
2. Introduction (1-2 pages)
3. Literature Review (3-5 pages)
4. Methodology (1-1.5 pages)
5. Findings/results (2-5 pages)
6. Conclusion and Discussion (3-5 pages)
7. References (at least 15 references not including internet URL links)
Project Format
The main sections of the thesis are the title page, main body, references, and appendices.
1. Spacing
Double space throughout, with the exception of the title page, approval page (if there is one), captions, table or figure headings, extensive quotations, footnotes or endnotes, entries in the references section, entries in the Table of Contents, and appendices.
2. Font
Please use Times New Roman font size of 12 throughout the project.
Title of the project
（Centered, and font size: 14. Font size of the rest of the thesis is 12. Fonts: Times New Roman）
