Topic: services marketing managementOrder Description
This order is Reflective journal. The
following are my requirements in this order. Please reflect in each point of the following. Use the slides that I attached for guidance
Section 1
Use slides as well as this chapter of the following book “Chapter 10 of Wilson et al Services Marketing; Integrating Customer Focus Across the Firm, Second European Edition“.
Reflect on each point of the following using different articles, books, journals etc… I want the sources used on this section to be valid to back up any information presented. Please note that the slides are only to be used as guidelines to aid in writing up and to assist in the follow of information. Therefore I don’t want anything to be copied from the slides. Please use example from your jobs or others jobs or even from any situation that you faced, this a important element of the journal. Use at least one of the following in this section; diagram, picture, graphs, tables etc.…
1. Elements of Physical Evidence
2. The S-O-R Paradigm
3. Types of Servicescapes
4. Servicescapes – Mary Jo Bitner 1992
5. Roles of the Servicescape
6. Framework for Understanding Servicescape Effects on Behaviour
7. Guidelines for Physical Evidence Strategy
Section 2
Use slides as well as this chapter of the following book “Chapter 11 of Wilson et al Services Marketing; Integrating Customer Focus Across the Firm, Second European Edition“.
Reflect on each point of the following using different articles, books, journals etc… I want the sources used on this section to be valid to back up any information presented. Please note that the slides are only to be used as guidelines to aid in writing up and to assist in the follow of information. Therefore I don’t want anything to be copied from the slides. Please use example from your jobs or others jobs or even from any situation that you faced, this a important element of the journal. Use at least one of the following in this section; diagram, picture, graphs, tables etc.…
1. Emotional Labour
2. This most important section of this order “Service Human Resource Strategies” an overview in provided in slide 26. Please pay more attraction to this section, use specifically an additional example for this section as well as provide some framework, study etc.… that are similar or can further explain or disagree with this section.
3. Internal Marketing
4. Use journals, articles, books to back up your information.
5. Include at least one of the following; diagrams, shapes, pictures etc.…
6. Please not the slides are only for guidance don’t copy from them
Please use the article in this link http://www.theguardian.com/lifeandstyle/2016/apr/17/the-art-of-service-maitre-ds-secrets-fred-sirieix its great article that is linked in section 2 of the order.
There is no need for any of the following; Abstract, Introduction, Conclusions, All I need is a straight start to journal
If preferable include Appendices but it is NOT included to the word count
Number of references is 10 but if need can go to 10+ references
The journal is made up of four essential components;
-Conceptual underpinning
-Practical application and illustration from your own service consumer and / or service employee experiences
-Critical thinking and reflection
-Innovative and independent initiative [the WOW factor]
The completed work must be in word format only. Use UK English when typing the report and avoid using any American English
Since the work in my college will be submitted using Turnitin technology to check submissions for evidence of plagiarism and copying. Any submission with a similarity grading of 25% or more will automatically fail, those with a grading of between 15% and 25% will be closely scrutinised for plagiarism.
So according to the above matters it is VERY IMPORTANT that the work should be with a similarity BELLOW 14%
Please note I’m aware that some other friends had already placed the same order before me. I had some problem previously were the order I received was similar to the one my friends has received. I would highly appreciate if this issues was not repeated with this order
The word count for the report shouldn’t be less than 825 but if wanted it can go more than 825.
