Shark tank analysis
Order instructions:Instruction for paper and presentation attached.
I chose episode 24 it can be view here: http://abc.go.com/shows/shark-tank/episode-guide/season-9/24-episode-24
Paper guideline:You will be critiquing two “pitches” or presentations. You are to select one pitch that obtained funding from one or more Sharks, and another pitch from one of the specified viewing dates that was not successful; that is the contestant(s) went home without securing the support of any Shark. Note that sometimes none of the Sharks believe that the business or business idea will be worth their investment of their time and money. However, there are instances when those presenting their business proposal to the Sharks are not willing to accept the offer(s) of any of the Sharks. Your report should discuss why the “successful” contestant was successful, and why another contestant was “unsuccessful.” These questions are designed to help you critically evaluate the successful and unsuccessful proposals presented to the Sharks. 1. Conduct a SWOT analysis and a Marketing analysis of one of the contestant’s product/service.
a. What are the strengths of the product or service?b. What are the weaknesses of the product or service?c. What are the opportunities that have been identified for the product or serviced. What are the threats that have been identified for the product or service?e. What concerns do you have beyond those identified in your team’s SWOT analysis?
2. Summarize the “valuation” of the business. Be sure you understand what the company’s basis for its valuation is. That is, what do they claim their business is worth, and how did they get to that valuation? Do you believe that the valuation is reasonable? Why? Did the “Sharks” on the show comment on the valuation that was presented? What did they say? Was it positive or negative?
3. Did the contestants provide details on their marketing, sales, distribution, promotion, production, and sales activities and forecasts? What were these details (be specific)?
4. Did you believe that the initial information presented was sufficient for the Sharks to make an offer? Did any of the Sharks request more information? What information did they want? Be specific. Was the contestant able to provide the information? Was the information that they provided satisfactory? Thinking of the 4 P’s, what was the strongest element of the 4 P’s and what was the weakest element based on the information presented by the contestant(s)? Explain.
5. Did any Shark make an offer to the contestant(s) that was in line with what the contestant(s) had originally asked for? Did they obtain the funding they had requested from the Sharks? If not was a counter-offer made? Was any concession made by the contestant on the portion of the business they were willing to give up for the investment that they sought? Did you understand the counter-offer? What seemed to be the basis of the counter-offer? Were any of the Sharks interested in the counter-offer? Did a few Sharks come up with different offers? How did they differ and did the differences influence the contestant(s) to accept? Discuss the dynamics of the offers presented and discussed.
6. Having completed your SWOT analysis, and having addressed the above questions you will need to address the following questions pertaining to the “Pitch” in detail:
In your discussion of the contestants’ Pitch be sure to include remarks about the “need” for this product or service? Have the contestant(s) provided an estimate of the demand for this product? Based on the information presented to the Sharks, does the estimate seem reasonable to you? Did the estimate satisfy any of the Sharks? If not, identify and discuss what they stated was not believable or reasonable? Do one or more of the Sharks believe that consumers need this product or service? Did you believe that consumers need this product or service?
a. Analyze the contestants “Pitch,” and discuss why it did or did not work. b. What was the most important and compelling part(s) of the pitch? c. What did the contestants say and/or do that was of particular interest to the Sharks? Explain why this was important? d. Was there anything in particular in the contestants’ presentation that was viewed as especially positive or negative? Explain. e. How did these positive or negative issues impact the outcome?
7. Based on your re-examination of the pitch, focus now on the offer (or lack of an offer) to the contestant(s). Was anyone willing to invest in this Pitch? Who and why?
a. What did the contestant say and/or do that prompted the first Shark’s offer? Do other Sharks jump in at that point? Why? What did they say? b. Did any of the Sharks decide to partner together on the investment? Why? Was this partnership accepted, modified or rebuffed by any Shark. c. Did any Sharks compete with each other to get the contestant(s) to accept their offer? What, if any, were key elements to the Sharks’ offer?
8. Did the contestant(s) agree to the offer(s) made by any of the Sharks? Give the parameters of the deal that was made. If the contestant accepted, did they comment (off camera) on the deal that they struck? What were their comments?
9. Finally, discuss why specific Sharks did not invest in the business idea presented by the contestant. Presentation guide lines:What you need to supply for the Shark Tank assignment is a summary set of slides (a small handful will be fine) and they can be bullet points. For the successful pitch that you decided to evaluate, your team need to only summarize: 1) What were the key factors influencing the Sharks’ reason for making the offer that was accepted.2) What were the primary points negotiated.3) How much was the business valued at initially, and discuss whether the valuation changed once the final offer was agreed upon.4) Identify which of the “Four P’s” were most important to the Sharks and explain how they factored into the Shark’s decision to invest in the business.5) Identify any other factors in the pitch that contributed to the positive outcome of the pitch. For an unsuccessful pitch that you decided to evaluate, your team need to only summarize: 1) What were the key factors influencing the Sharks’ reason for NOT making any offer, or not making an offer that was acceptable to the company seeking an investment from the Sharks.2) What, if any, points were discussed and negotiated.3) How much was the business valued at initially, and discuss whether the valuation was deemed reasonable by any Shark.4) Identify which of the “Four P’s” were most important to the Sharks and explain how they factored into the Shark’s decision NOT to invest in the business.5) Identify any other factors in the pitch that contributed to the negative outcome of the pitch.
