SHORT ANSWERS
CASE #3 QUESTIONS: TIM HORTONS, INC.
1. Perform an internal environment analysis of Tim Hortons Inc. Construct a summary of the company’s strengths and weaknesses. Does the company maintain any perceived competitive advantages?
2. Perform an external environment analysis of the domestic and international restaurant industries. Construct a
summary of the company’s opportunities and threats.
3. Conduct a competitive comparison between Tim Hortons and its biggest competitors in Canada and the U.S.
What are the strategic implications of this analysis?
4. Using the results of your analysis, assess Tim Hortons’ strategic objectives and five-year strategic plan. Does
the analysis reveal any flaws in the company’s direction? Make recommendations to strengthen the
