Simulation Strategic Plan Assignment:
Assessment of CLO 4: Construct a strategic marketing plan
Secondary objective: To develop an understanding of the steps involved in creating a strategic Marketing plan. This includes creating a viable mission statement, measurable goals, and a strategy to successfully attain the goals.
Assignment Description:
Before you start making decisions in NewShoes, it is important to develop a strategic plan. Start by writing a mission statement, in which you communicate a vision for the company. Then identify measurable goals that your company should achieve to support your mission. Finally, plan the strategy you will use to meet those goals. Your strategy should spell out plans to enter markets, marketing mix for each market, and product development budgets. Use the following template for successful completion of the assignment. Please keep in mind that you are writing an APA formatted paper with a Title page, body, and Reference page. Think of this as research paper. You should take time to research your target market, the athletic shoe industry, and key business concepts in order to address the specific questions asked in this assignment.
Assignment Parameters:
Video Guide to Completing this Assignment: