Description
This written report represents the first part of your marketing plan: the Situation and SWOT analysis.
You can choose any Australian-based company (unless negotiated otherwise) that you wish as the subject of your plan.
For this assessment, you will include an introduction of the company/brand/product and conduct an internal and external environmental and competitor analysis to support a marketing initiative. You will identify the competitive advantage, target market and positioning of your product/service. You will summarise your findings in a SWOT analysis and conclude with the reason for choosing your marketing initiative.
This course holds a priority on ethical marketing and consumption, sustainable marketing and consumption and corporate responsibility. You should consider this as one aspect of your strategy.
Purpose
The principles of marketing can be used to market goods, services and ideas. Your task in this course is to use Marketing Management principles to develop a marketing plan. A detailed situation and SWOT analysis is critical to building any marketing plan, and creating and coordinating effective marketing activities.
Learning Outcomes
This assessment is aligned with these course learning outcomes:
Understand what and how marketing occurs in contemporary business
Appreciate the importance of responsible leadership, sustainable business practices and global orientation to the marketing function
Critically evaluate the situational influences on marketing practices across a range of industries and companies
Effectively present ideas and concepts via written and oral communication tools
Evaluate your own learning on marketing
