Legal Requirements
Will you incorporate? Partnership? Do you have a small business lawyer and an accountant? How will you get them?
Structure and format (explain why and how it may change over time)
Promotion
How will people hear about your product? Be specific; i.e. blocking charts and researched costs. Sometimes less is more. Focus your promotion.
Service
If you have a retail business, service is critical to success; how will you meet or even exceed customer expectations? How will you differentiate the way you serve your customers?
Human Resources Plan
How will you staff your operation? Will you need to hire anyone? What kind of person? What will you pay (min wage $15.00 for employees, $19.00 for managers)? How will you find these employees (advertising, employment agencies, etc)? What roles will the owners play?
Prepare and organizational chart showing roles, responsibilities and scope of management.
2-3 Pages doubles spaced