Paper details:
Assignment Instructions:
Using the scenario provided, evaluate the uses of social media and select an appropriate tool for utilizing social media for communication between a business and its customers.
Scenario: Your employer has just returned from a conference in which social media was promoted for communicating with business customers. The company has a profitable business, so there is no limit to funds available for technology experimentation. The employer would like to utilize social media for communication between its sales force and customers (current and potential).
Write a report for the employer in the scenario in which you complete the following:
Research current uses of social media in corporations as a communication tool.
Analyze the current uses of social media by corporations as a method of communication.
Evaluate the uses of social media, and select an appropriate tool with which your employer can use social media for communication between the sales force and customers (current and potential).
Assess the ethical impact that using social media may have on the business.
Develop a strategy for communicating the social media technical situation and laying out the next steps for your employer.
Explain whether your employer should adopt the use of this social media technology, and provide justification for your recommendation.
Report should include the following headings:
Introduction
Research Methodology
Research Results
Conclusion
Recommendations
References
