Social media professionals are expected to be up to date on technology and be competent in terms of assessing its use and relevance for engaging customers. They must be aware of new technologies and provide leadership and advice on how they can best be used to effectively grow the business.
As a result, employees who work in marketing departments are often times consulted by management in order to demonstrate the appropriate use of new technologies and are specifically asked to provide counsel on how they can be used to reach and engage customers as well as the risks that might be involved in such use.
With the above in mind, you will work as Social Media consultant (hypothetically) and provide a 10 -15-minute presentation and summary report on the use of three (submit Social Media tools topic during Week 2) of the following social media platforms for marketing purposes.
Platforms: Facebook, Twitter, Yelp!, Snapchat, 4Square, Instagram, Pinterest, Tumblr, YouTube, Google+, Groupon, Second Life, Friendster, MySpace, Vine, LinkedIn, Flickr, Reddit, Wikipedia, TripAdvisor, Path Banjo Tagged, Meetup, StumbleUpon, Orkut, MyLife, Ello.
The final presentation should be in the form of a YouTube, Vimeo, Flickr, Ustream video pitch.
Presentations should cover the following:
The presentation should be summarized in a professional ‘leave behind’ or 2 to 3 pages (can be two-sided) summary of the tool, how to use it, who uses it, marketing applications and risks. Students are encouraged to create Infographics in lieu of summary report