1.Visit www.thecoca-colacompany.com/socialmedia/ where you’ll find Coca-Cola’s social media policy, or find the policy for another company. Identify the key components WOMMA recommends be included in a corporate social media policy. How could the policy be improved?
2.Staurt Ellliot noted in his advertising column in the New York Times that brands are increasingly including social media lingo in ads designed for traditional media. The practice in known as borrowed interest. For example, an ad using this tactic might leverage the word “Like: and a thumbs-up symbol or include the word “hashtag” in conversation. Are these “ripoffs” of social media culture effective? Explain.
3.Identify a social media campaign for a favorite brand. In what experiences does the campaign invite you to take part? In what zones does the strategy lie? Does the campaign include share technologies to ensure your activities are shared with your network?
