What are the sources of competitive advantage for IKEA in the international market?
1. Environment scan [PEST analysis about the general environment to illustrate opportunities and threats]
2. Resource and competences analysis of IKEA
• Tangible and intangible resources of IKEA
• Unique resources and core competences of IKEA
• Dynamic Capabilities of IKEA to cope with the dynamic international environment
• How the strategic capabilities help the focal firm to gain competitive advantages
3. Value Chain analysis
• Identify what resource and competences IKEA is having in each activities
• Diagnose in which activities IKEA is making or losing value
• Form a strategy to deal with the resource gap
4. Porter’s generic strategy
• Identify which strategy IKEA is currently adopting
• Analysis the factors which enable IKEA to implement the selected strategy
