Southwest airleines case studies
10 Important bullet points on the Southwestern Airlines case study that can be put in a Powerpoint presentation. Please add notes for each bullet point and also Pose 3
questions for the audience. Paper should clearly and explicity relate the elements of the case to pertinent materials/concept about organizations you find in various
chapters of the text I attach. this is all done in word and please make sure that the bullet points also tie back to the concepts in the chapters i sent as research
please.
MBA 690 Cases Spring 2017
2/13 Case 1: Staples
3/20 Case 2: Starbucks
Cases
An approximately two page double-spaced, typed case write-up will be handed in by every student for each of
the two cases listed in the schedule. All case write-ups are due at the beginning of class on the date that the case is
discussed. LATE SUBMISSIONS WILL NOT BE ACCEPTED. If you know that you will be absent on the night of a case,
it is your responsibility to email it to me before class.
Using the cases for background information, research the current situation for each company. Do not base
your response solely on the data contained in the case. Based upon your research, what is currently the si_ngl_e
most important issue (either a threat or an opportunity) facing the company? Justify and support your answer
using analysis of relevant data. Why is this the most important issue? There are a number of issues facing the
company and part of the challenge to choose the single issue that you think is most important. Why will this issue
have a greater impact on the company than any other single issue? An excellent paper will clearly identify a single
issue and provide strong support for the case that it is the single most important issue currently facing the
company. An average paper will identify a current issue, but provide weak or little support to justify this choice. A
poor paper will not clearly identify a single current issue, or will only use the case data, and little to no support is
given.
What is your recommendation to the company for dealing with this issue? – be specific and avoid ”magic wand”
solutions. How and why will your recommendation work? What, if any, are the potential risks of your
recommendation – i.e., what if it doesn’t work?
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wast r H- Inde new ma’ pre Ousy
