Sports Marketing – research and reference – bullet points

Sports marketing:  Adidas

• thoughtful bullets points (10 to 15 is enough)
• If applicable – please indicate which article and page number that your bullet points refer to.

After reading the short cases provided, write some thoughtful bullets points (15 to 20 is enough) on how the topics of the three readings play out in the Adidas brand.

Bullets on how the readings apply to Adidas and broadly think through the issues and then showcase how your research shows that your team considers some of these issues or have incorporated them into the marketing.