What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
• Review the motives of human behavior. Which 3 affect you most and why?
• What are 2 of the primary business markets and name 2 Fortune 500 companies from each you have identified?
• What is a buying center? What are the buying roles individuals play within an organization?
• Discuss the key characteristics of organizational buying that make it different from consumer buying.
• Do you think the approaches of market segmentation, as identified in the Kerin et al. text, are a priori or post hoc? Why?
• What do you think is the market positioning of the car you drive? Assuming cost and features remained the same, how would you reposition your car in Mexico? China? Germany?
250-300 words in your own was
