Question
40. The first step in developing an advertising program should be to:
a. set advertising objectives.
b. set the advertising budget.
c. evaluate advertising campaigns.
d. develop advertising strategy.
41. A specific communication task to be accomplished with a specific target audience
during a specific period of time is called an:
a. advertising campaign.
b. advertising objective.
c. advertising criterion.
d. advertising evaluation.
42. Which of the following WOULD NOT be one of the primary advertising objectives
as classified by primary purpose?
a. to inform
b. to persuade
c. to remind
d. to make profits
