Strategic Audit 14 pages
Please check attached instructions for strategic audit form. Will be made for company ADIDAS. Please include attached EFAS, IFAS and SWOT report on the startegic AUDIT.
Adidas TOWS MATRIX
Internal Factors (from IFAS)
External Factors (from EFAS)
Strengths (S)
S1 Global audience and established market leader
S2 Worldwide range of suppliers Full-time faculty
S3 Good range and quality of products MIS Department
S4 Strong Market
S5 Shoes of all ages
Weaknesses (W)
W1 Reliance on cheap labour
W2 High production cost
W3 Strong focus on footwear
W4 High product prices
W5 Poor history regarding social and ethical issues
Opportunities (O)
O1 Growing preference to shop online
O2 Increase in shoes sales
O3 Potential for new technology
O4 increase in sports activities
O5 Increased sports initiatives
S / O Strategies
· Continue developing technology
· Increase partnership strategies and marketing intermediaries
· Migrate customers to the web strategy
W / O Strategies
· Lower production cost
· Use the Olympics and sporting events to represent themselves
· Create a wider range of products
Threats (T)
T1 Increased competition
T2 Counterfeit products
T3 Ever changing market
T4 increase labor cost
T5 Recession
S / T Strategies
· Expand their range of suppliers to keep the cost low
· Constantly create new designs and ideas
· Search for innovative concepts to outcompete their competition
W / T Strategies
· Keep their competitive advantage by using customization and expand by some means.
· Target different segments of the market in order to increase market share and halt competition
