STRATEGIC HOSPITALITY MARKETING PROJECT

You are commissioned to conduct a feasibility study of developing a hospitality unit (Hotel, Restaurant and for Sports, Entertainment and Event majors they should discuss with me). The feasibility study should be on a Franchise hotel/restaurant company that requires you to get a copy of UFOC (Franchise package) to follow their products. Your proposed new franchised unit should be located in the following states of: Rhode Island, Massachusetts or Connecticut, within driving distance that you can visit the site and surrounding businesses and competition. To find your site (either a vacant land or a vacant space within a building, depending upon the requirements of the franchise company) you can check following sources:
Loopnet.com
RIliving.com
or any other real estate sources. https://www.freefranchisedocs.com/
You should get a printout of the plan from the site with information containing: The exact location, physical address, The Size (SQ FT), the selling price, or Rent, zoning etc.

The chosen franchise and location is
Wyndham Hotels, to be operated in New Haven, CT

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