Strategic Integrated MArketing Communications
The assignment is composed of two parts:
Part one: Critically appraise the concept of “integrated marketing communications” and how this relates to other areas of marketing and business management
Part two:
Critically evaluate the key elements of the marketing communication mix of Grab Singapore (ride hailing, ride sharing and logistics services)
Make recommendations for an integrated marketing communications plan
Please read the rest of the details on the attached document. Thank you.
