– Analyze the value chain of Scoot (20Marks)
– Identify the competencies of Scoot and justify how the company capitalizes it’s strengths to gain competitive advantage in Singapore (20Marks)
– Conduct a macro environmental scan of a New Market of your choice (20Marks)
– You are to consider the strengths of the Top 3 budget airlines in the new market of your choice and explain how Scoot can compete effectively against the incumbents (20Marks)
– Consider the different mode of entry available, You are to choose the most desirable mode of entry for Scoot and justify your choice (20Marks)