Strategic Management and Leadership
Cases
MBA 690 Cases Spring 2017
An approximately two page double-spaced, typed case write-up will be handed in by every student for each of the two cases listed in the schedule. All case write-ups
are due at the beginning of class on the date that the case is discussed. LATE SUBMISSIONS WILL NOT BE ACCEPTED. If you know that you will be absent on the night of a
case, it is your responsibility to email it to me before class.
Using the cases for background information, research the current situation for each company. Do not base your response solely on the data contained in the case. Based
upon your research, what is currently the single most important issue (either a threat or an opportunity) facing the company? Justify and support your answer using
analysis of relevant data. Why is this the most important issue? There are a number of issues facing the company and part of the challenge to choose the single issue
that you think is most important. Why will this issue have a greater impact on the company than any other single issue? An excellent paper will clearly identify a
single issue and provide strong support for the case that it is the single most important issue currently facing the company. An average paper will identify a current
issue, but provide weak or little support to justify this choice. A poor paper will not clearly identify a single current issue, or will only use the case data, and
little to no support is given.
What is your recommendation to the company for dealing with this issue? — be specific and avoid “magic wand” solutions. How and why will your recommendation work?
What, if any, are the potential risks of your recommendation — i.e., what if it doesn’t work?
