Students will have the opportunity to research New York Life Insuance Company to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.
Assignment Steps
Resources: Strategic Planning Outline and Week 2 textbook readings
Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources.
Use the business you were assigned in week one as the basis for your inidividual assignments in weeks two through five.
Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division’s vision, mission, and values, and determine your business model for this new division.
Include the following:
Cite a minimum of two peer-reviewed references.
Format your paper consistent with APA guidelines