Will focus our MNE (Multi National Enterprise) analysis of Mercedes Benz in Brazil based on the following:
1. What specific operational, managerial, and organizational problems did companies in that industry encounter in the country recommended in your Team Report #1,
country analysis
2.What strategies and business practices have companies in the same industry used to enter and operate successfully in that country?
3. Describe the nature of the MNC’s international operations in general, its specific interests in the country you selected, and its strategies. Research the
implementation problems that it has encountered in the country
4. Indicate, to the extent that data are available, how those problems were dealt with. Identify the general management, finance, accounting, marketing and human
resources practices of the MNC: How does local culture and geography impact strategy, organization, and operations?
**Strategy: Briefly analyze the strategy (industry, products, markets, core competencies). What types of entry modes did the MNC use in the country? Does the mode(s)
fit the MNC’s goals and objectives? What is the MNC’s competition in the country? Are there local partners? (3 Pages)
**Finance and accounting: Are there issues related to financial, currency and ACCOUNTING PRACTICES? What are the major sources of influence on the company’s accounting
standards and practices? Examine financial statements: Are there any differences in terms of language, currency, type of statements (income statement, balance sheet,
etc., financial-statement format, extent of footnote disclosures, and the underlying GAAP) between the MNCs reports in the USA and the country you selected? (3 pages)
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