Strategy Formulation and Processes

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation’s next 3-5 years:

1. Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
2. Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
3. Industry Analysis
4. Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
5. A Perceptual Map

• Choose any criteria that you think are important to plot.
• Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees’ submissions should match.