Strategy & Influence program
applying to a MSc in International Strategy & Influence. Here is the program outline so you can have enough information about it to write the cover letter: “Strategy is the art of navigating the competitive landscape. Without strategy, no company can prosper in the long run. On the other hand, competitive intelligence relies on economic watch, economic security and methods of influence to control strategic knowledge.
By combining both fields, the MSc International Strategy & Influence provides students with the distinctive competencies necessary to succeed in the knowledge economy. It is designed to train students in:
the challenges of strategic management of firms working in an international and globalised environment
the skills and knowledge to develop strategies drawing on competitive intelligence methods
legal methods of influence
executing strategies based on the organisation of knowledge and appropriate skills in using information as a strategic asset
designing the right organisation and the appropriate managerial structure to operate corporate strategy in the global economy.”
