Suggest ways to improve upon the mba program
Assume you have been called into the dean’s office and he is interested in your ideas to expand the MBA program.
Use the schematic of the cost-benefit analysis process to identify issues to include in your discussion.
As you suggest ways to improve upon the MBA program, discuss the likely costs and benefits of your suggestions.
Discuss how you would approach forecasting the effect of these proposals on enrollment demand. What type of data would you use? When it comes to forecasting enrollment demand, what types of indicators are likely to be leading, coincident, and lagging indicators? What macroeconomic variables would you want to include?
This discussion will center around the application of what you have learned in principle. It is not necessary to conduct a forecast, or to obtain actual costs, to do well in this assignment.
