Summarize chapters – identifying target customers – Marketing Management
Read and summarize Chapters 4- Identifying target customers: (Segmentation and targeting Analysis), Chapter 5-Creating Customer Value: (Developing a value proposition and Positing)
Please read the assigned chapters carefully and thoroughly. Identify and explain key concepts, constructs, and phrases delineated in the chapters. It is important that you provide summaries in your own words. You are reminded to paraphrase or quote author’s statements, and elaborate your points and/or statements. Your chapter summaries should range from 3 to five pages (3-5). You may increase the number of pages to demonstrate your knowledge of critical issues delineated in the chapters. It is important to ensure that key points in the chapters are clearly discussed, explained, and substantiated. Do not take information or phrases verbatim (one-for-word) from the chapters. Plagiarized statements (plagiarism) will not be accepted! Your summaries should represent a good understanding of chapter concepts, basic issues, illustrations, examples, and scenarios.
