Summary|Identify an important point or insight from each of the six readings

Summary|Identify an important point or insight from each of the six readings

For this assignment, you will reflect on course concepts introduced in the pre-block week readings and make connections between course concepts and your professional/personal experiences. Select six readings to write about, choosing one reading from each of the six pre-block reading sets.

In no more than three double-spaced pages:

1. Identify an important point or insight from each of the six readings. For example, the important point might be something you want to keep in mind as you complete the remaining course assignments, it might explain why an attempted change at your organization failed or succeeded.
2. For each important point, provide an example or illustration from your professional experience or that you otherwise know about.
3. For each important point, explain why the information supports your learning and/or relates to your professional experience.

Assessment

This assignment is worth 20% of your overall course grade. You will be evaluated based on the insights gained and the quality of your reflection.

The specific criteria are:

• Completeness — Does it identify key insights from six readings, and is the prompt above fully addressed?
• Correlation to Course Concepts — Does it integrate and relate concepts from the readings?
• Continuity — Is there a strong and logical relationship within the paper?
• Clarity of Presentation — Is the writing clear and provide a professional presentation of its ideas?

Reading # 1&5 are web link, pls directly copy and open the link to read it

Reading #1: Lohr, S. (2009, September 21). Netflix Awards $1 Million Prize and Starts a New Contest. New York Times https://bits.blogs.nytimes.com/2009/09/21/netflix-awards-1-million-prize-and-starts-a-new-contest

Reading #2: Dent, E.B., & Goldberg, S.G. (1999, March). Challenging “Resistance to Change.” The Journal of Applied Behavioral Science, Vol. 35 No. 1, 25-41.https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2326329

Reading#3: Kotter, J. (2015). Leading Change: Why Transformation Efforts Fail. Harvard Business Review, March-April, Pages 59-67.

Reading#4: Anirudh, D. (2001). Six Chasms in Need of Crossing. MIT Sloan Management Review. http://sloanreview.mit.edu/article/six-chasms-in-need-of-crossing/

Reading#5: Smith, J. (2015). 67 Ways to Increase Conversion with Cognitive Biases. Neuromarketing. https://www.neurosciencemarketing.com/blog/articles/cognitive-biases-cro.htm#

Reading#6: Chung, C. (2012). Analytics for change management. International Journal of Information Systems and Change Management, 6(1), 3-16.