(1) Do IUP’s (Indiana University of Pennsylvania(IUP). SWOT analysis. (2) Derive managerial implications from each strength, weakness, environmental opportunity, and environmental threat. (3) Develop IUP’s marketing-mix (product, price, place and promotion). All these three sections should be explained in three separate paragraphs. THIS POINT IS IMPORTANT. [Hint: See page 57 of the book for SWOT, and see page 53 of the book for Marketing Mix.]
Suggested length: about 550 words
