SWOT analysis – Dyer et al.
The SWOT analysis is a tool widely used by many organizations and business leaders throughout the world; however, a critical component of the effective use of a SWOT
is the appropriate application of the information gathered from the analysis. For this Discussion, you will investigate opportunities for applying a SWOT analysis for
effectiveness in both the strategic planning process and encouraging innovation within a selected organization.
To prepare for this assignment, select a strategy practice case from Dyer, Godfrey, Jensen, and Bryce (2016), and consider how SWOT data can be effectively used within
strategic planning initiatives to gain or maintain a competitive advantage for this specific organization. Be sure the case (listed below from Dyer et al) you select
provides an exhaustive overview of the organization’s business climate for strategy.
Submit the following:
a) an assessment of the value of SWOT analysis as a contextual strategic planning tool. Your assessment should include the following:
A) A brief description of your chosen case (cases listed below from Dyer et al.) , including industry and relevant background information
B) An explanation of which parts of a SWOT analysis could provide the greatest value from a strategic planning perspective, including specific examples from your
chosen case
C) An analysis of how SWOT data could be used to increase this organization’s competitive advantage
D) An analysis of how the SWOT data could be used to increase innovation within this organization
————
Reference:
Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management: Concepts and tools for creating real world strategy. Hoboken, NJ: John Wiley & Sons.
REVIEW Chapter 2: “Analysis of the External Environment: Opportunities and Threats” (pp. 20–45)
Case 03: “Intel (A): Dominance in Microprocessors” (pp. C-22–C-31)
Case 05: “Harley-Davidson: Growth Challenges Ahead” (pp. C-45–C-53)
Case 06: “Intel (B): Responding to the Smart Phone Threat” (pp. C-54–C-61)
Case 09: “Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in the Consumer Electronics Industry” (pp. C-82–C-91)
Desired reference:
Addams, L., & Allred, A. T. (2013). The first step in proactively managing students’ careers: Teaching self-SWOT analysis. Academy of Educational Leadership Journal,
17(4), 43–51. Retrieved from http://www.alliedacademies.org/academy-of-educational-leadership-journal/
16.
