Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Describe the different market-segmenting strategies companies pursue and why. Ch. 5 3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting? Ch 1.Describe a product you like that you believe more people should use. As a marketer, how would you reposition the product to increase its use? Outline your strategy. Create a new tagline for this product. 500 words
