Question
How have technologies, innovations and new media changed the ways advertisers reach consumers?
Requirement
Assessment Categories
| Organisation | Clear Introduction |
| Well-structured argument | |
| Knowledge & Organisation | Knowledge of relevant information |
| Understanding of relevant issues | |
| Good critical judgement | |
| Good use of examples | |
| Research Effort | Range of appropriate sources |
| Writing Skills | Good punctuation, spelling, syntax and choice words |
| Presentation | Accurate bibliography |
