Resource: Strategic Management and Business Policy, Ch. 12 and Case Study 26: Tesla Motors, Inc.
Apply the methods developed in Strategic Management and Business Policy, Ch. 12 to evaluate Case 26 Tesla Motors, Inc. found on page 26-1 of Strategic Management and Business Policy in a paper of no more than 2,450 words.
Perform a strategic audit of Tesla Motors, Inc. and present the worksheet found in the case study.
Utilize the resources suggested for use in Appendix 12A to assist you in formulating your analysis and opinion.
Format your paper consistent with APA guidelines.
CASE 26 Tesla Motors, Inc.: The First U.S. Car Company IPO Since 1956 26-1
(Contributor: Alan N. Hoffman)
Tesla Motors was founded in 2004 to produce electric automobiles. Its first car, the Tesla Roadster, sold for US$101,000. It could accelerate from 0 to 60 mph in 3.9 seconds, and cruise for 236 miles on a single charge. In contrast to existing automakers, Tesla sold and serviced its cars through the Internet and its own Tesla stores. With the goal of building a full line of electric vehicles, Tesla Motors faces increasing competition from established automakers. How can Tesla Motors succeed in an industry dominated by giant global competitors?
