The digital company “Docusign”

Order Description

General Guildline:
1. The project is a maximum 2,000-word case report and should provide the basis for a report
2. (Including Introduction, analysis, answering questions, Conclusion)
3. Analyzes the business model innovation of the digital company named ?Docusign?
4. The analysis should cover below:
A. Product / Service
B. The value proposition, considering the digital opportunity and revenue model;
C. Platform characteristics, including multi-sidedness, control and competitive strategies;
D. Market / Industry
E. Market characteristics, including network effects, industry factors (5 forces) and value network;
F. How disruptive the company has been/will be, and who has/would be disrupted;
G. Protection Strategy
H. How the company uses IP to protect and license its intellectual property.

5. The report should include the following questions:
A. Use the opportunity evaluation tools to analyses the case study
B. How disruptive is the case study? Who is it disrupting?
C. Why / how is it disruptive?
D. How does the case study price its products/services?
E. Does the case study have direct network effects?
F. Do you think it?s in a tipping market?
G. What switching costs and lock-in mechanisms does the case study use, if any?
H. Which market participants does the case study work with?
I. Is it a multisided market?
J. For the case study, how is the platform controlled ?shared or proprietary?
K. What should it be? Why?
L. Which competitive platform strategies does the case study use?
M. What secrecy versus patenting strategy does the case study use?
N. How many patents does the case study have?
O. How much is the case study currently valued at?

6. Please add graphs, tables and images related to support the case.
7. Please use the website https://www.docusign.com/ as a reference
8. Mention examples of customers using ?Docusign?

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