Order Description
The Indigo Story: On Time, Hassle Free
Case Objectives:
1. To understand that a firm’s competitive advantage is more than the sum of its functional strategies.
2. To develop an awareness regarding an organization’s purpose, process, people strategies and its position in the market.
3. Tie together the strategic and operational choices that an organization must take to compete effectively.
4. To understand the factors causing the company’s success to decline after years of high performance.
Questions to address:
1. Provide an overall summary of the case. Remember—Facts/Flow.
2. How does Indigo compete? What are its advantages relative to the other airlines?
3. What choices has Indigo made? How do these choices add value to the customer, the employees and the business?
4. What challenges does the airline face as it grows and if you were invited to make recommendations, what would they include.
Format:
Length approximately 1 1/2-2 pages per question, double spaced. Cite specific examples. Font size 10.
