Theoretical contribution of the present study
1. Source text: “What does the contemporary self want? The camera has created a culture of celebrity; the computer is creating a culture of connectivity. As the two technologies converge – broadband tipping the Web from text to image, social-networking sites spreading the mesh of interconnection ever wider – the two cultures betray a common impulse. Celebrity and connectivity are both ways of becoming known. This is what the contemporary self wants. It wants to be recognized, wants to be connected: It wants to be visible. If not to the millions, on Survivor or Oprah, then to the hundreds, on Twitter or Facebook. This is the quality that validates us, this is how we become real to ourselves – by being seen by others. The great contemporary terror is anonymity.” WILLIAM DERESIEWICZ, 2009, no page)
2. Source text “Another important theoretical contribution of the present study is that it is the 1rst attempt to reveal the role of climate strength in business ethics research. While a number of studies have investigated relationships between ethical climate and work outcomes, scholars have rarely explored conditions under which these relationships are strengthened or weakened” (Shin, 2012, p. 309).
