Tourism System /Business & Finance
Read the following information about the town Clipper Bay, and refer to the questions on the next pages to guide your assignment.
Clipper Bay is a small settlement of 5000 people located on the tip of a peninsular. Being situated by the sea and at an area with particularly abundant marine life, the economy of the town has always revolved around fishing and other businesses that support this industry.
Physical Geography
The town is located at the foot of a series of hills and within easy access and view of a beautiful beach. Further along the beach are also a cluster of unique limestone caves with numerous rock pool formations within. As the town has a small population, the built up area only occupies a small portion of the land just off the beach, with a stretch of forest bordering the town. The land around the town is unfertile for any form of agriculture. Also, geographically, the land is rather flat and would by easy to develop. The town is also served by 2 roads; a narrow, 2 way coastal road and a second less developed road that comes over the nearby hills. A new highway is being built further inland, presenting an opportunity for increased accessibility.
Human Geography
The population of Clipper Bay consists of families with multiple generations. First generation settlers started up the town and were the original fishermen. They have had a generation of children who carried on this business. Those children have now birthed a third generation who are reaching adulthood, and who are starting to get involved in the livelihood of fishing. The town is also well known for fresh and tasty seafood, cooked by the women folk, who are also highly skilled in weaving. Each summer, the town hosts a festival to mark the beginning of the fishing season. The festival is characterised by customary and heritage linked religious and cultural rites and a week-long feast.
Present developments:
As the rest of the country modernizes and diversifies the scope of economic activity, the local government at Clipper Bay are considering their options. The town has been granted a budget of $50m to invest in the revitalisation of the local economy.
You have been appointed as the ‘Chief Planner’ of Clipper Bay. Your objectives are to develop the economy of the town in a ‘sustainable’ manner, taking into account socio-cultural and environmental elements as well.
Develop a plan to describe and explain how you would revitalised the economy of Clipper Bay.
Your plan must include:
· A description of how you would approach determining the best way to revitalize the economy by consultation with the relevant parties
· The use of comparative advantage, CBA or ROI analyses to clearly identify an industry to support economic revitalisation of the town
· Assume that tourism has been selected as the preferred industry to be developed. Explain a sustainable approach to tourism that you would adopt.
· Describe examples of infrastructure, superstructure and each component of the suppliers in the tourism stakeholder model that fit the sustainable approach to tourism that you have adopted.
· Discuss potential economic advantages and disadvantages of developing tourism at Clipper Bay.
· Discuss potential socio-cultural advantages and disadvantages of developing tourism at Clipper Bay.
· Discuss potential environmental advantages and disadvantages of developing tourism at Clipper Bay.
Ensure that your answers make reference to the theory that you have learnt in this programme.
Pay attention to the information given about Clipper Bay; facts about the place and the people residing there. Your answer should reflect a good level of understanding and analysis of the information given.
The essay should follow good academic writing by having a structure; you should have an introduction, a main body containing your arguments, followed by a conclusion.
You are required to consult and fully reference a MINIMUM of 8 references e.g. book; www; journal; article from the full-text databases; current affairs magazine; newspaper etc.
Introduction
Summarizes the case and details an approach to a solution
-highlighted the most relevant points in the case study and shows linkages with relevant theory that will be used to support the answers to the case
Discussion
Approach and tourism product
-referenced the use of comparative advantage in the selection of tourism as economic activity and highlighted relevant points from information in the case study to justify the decision. This includes ease of access, availability of natural attractions and availability of a pool of labour.
Discussion
Analysis of the economic aspects of tourism
-identified economic advantages and disadvantages of tourism with detailed application of relevant theories such as multiplier effect, BOP and increased employment. Touched on other potential economic impacts such as FDI and entrepreneurship. Provided relevant application of answers in the context of the case.
Discussion
Analysis of the socio-cultural aspects of tourism
-identified socio-cultural advantages and disadvantages of tourism with detailed application of relevant theories such as preservation of heritage, generation of interest in local art and craft and cross cultural appreciation. Touched on other potential socio-cultural impacts such as the demonstration effect and the erosion of morals. Provided relevant answer in the context of the case.
Conclusion
The conclusion puts the previous parts of the paper together in a logical way, demonstrating a clear stance towards a solution for the scenario in the case study. The analysis provided supports the idea of developing an ecotourism based product that should be well managed and remains sustainable, preventing peripheral economic and socio-cultural damage.
Organisation. Spelling, grammar, sentence construction etc.
Organised with well-constructed paragraphs, and has clear headings. Excellent sentence construction and grammar with no spelling mistakes.
World length & referencing
2500 words (10% higher or lower)
Minimum 8 reference with limited APA style in-text citations used throughout document.
