Toyota case analysis
You will examine Toyota’s real-life case and develop recommendations that would help Toyota’s global leaders recover their brand loyalty.
To prepare for this Case Study, read the case, “Challenges to Toyota Caused by Recall Problems, Social Networks, and Digitisation.”
Submit a scholarly analysis in which you do the following:
• Evaluate the definition of product-harm crisis within the context of the Toyota case study.
• Identify the problems the Toyota leaders must solve.
• Analyze the organizational changes that were successful and unsuccessful.
• Synthesize your analysis of the literature to develop one or more recommendations for strategies Toyota might use to manage this product-harm crisis and recover
brand loyalty in the global market.
Keep in mind:
The product-harm crisis definition and problems are clearly identified and thoroughly described, utilizing relevant concepts and theories to explain the opportunities
and risks associated with doing business in a global environment. Information from various credible and relevant resources are used to develop an argument/perspective
and to justify claims.
The opportunities and risks associated with doing business in a global environment are thoroughly and accurately descried using relevant concepts and theories.
Detailed discussion on what made the organizational changes successful/unsuccessful, particularly discussing the economic, political/legal, ethical, and financial
ramifications of the changes on the organization’s global business operations are clearly expressed. Justifications are thorough and accurate, identifying specific
evidence and discussing them with detail.
A synthesis of the literature is provided, describing in detail their recommended strategies for the organization, including how to manage product-harm crisis and
recover brand loyalty in the global market. The recommended strategies are supported with clear, thorough, appropriate, and evidence-based explanations and
justifications relevant to the global environment and management principles.
