What type of marketing research is required
Marketing Management
Johnna Riley wants to become the owner of a second hand clothing store. Although
she has decided to name her business “New2U Clothing”, she does not know how or
what type of marketing research is needed to get her business up and going. Based
on what you have learned in class over the past five weeks, provide a step-by-step
plan of what Johnna Riley needs to do to get started.
