Using the BMW acquisition of Rover as the topic of your assignment, choose one of the questions below and critically evaluate the interconnection and interplay between the two. 2000 words 1. Marketing and Operations: What are the operational and marketing implications of a merger between a UK and German company?Using the BMW acquisition of Rover as the topic of your assignment, choose one of the questions below and critically evaluate the interconnection and interplay between the two. 2000 words 1. Marketing and Operations: What are the operational and marketing implications of a merger between a UK and German company?
Using the BMW acquisition of Rover as the topic of your assignment, choose one of the questions below and critically evaluate the interconnection and interplay between the two. 2000 words 1. Marketing and Operations: What are the operational and marketing implications of a merger between a UK and German company?
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