What ways do advertisers in magazines use sexual imagery – Microeconomics
In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classi?ed each of 1509 full-page or larger ads as “not sexual” or “sexual,” according to the amount and style of the clothing of the male or female model in the ad. The ads were also classi?ed according to the target readership of the magazine.67 Here is the two-way table of counts:
Magazine readership
Model clothing Women Men General interest Total
Not sexual 351 514 248 1113
Sexual 225 105 66 396
Total 576 619 314 1509
